Online Shopping Home Appliances

Network Marketing Will Become A Home Appliance Retail Industry Tomorrow?

A TV, out from the factory, they can reach consumers by the number of road? Perhaps, dealers are turning to the store and then to consumers, perhaps through the country the United States, large and medium and then to you my hand, then or you can shop directly from the manufacturers to buy its self-built … … and if you log in “Brand family network” that is needed is a number of mouse clicks, this TV set can be sent directly to your side.

Was established in October 2006, backed by Ministry of Information Industry of China Video Industry Association brand Home Network, today announced the official carrier. Although more than six months before trial operation, but the first domestic brand appliance manufacturers to focus on direct sales online mall has taken the first step. As of June 30, brand home network handled a total of 15,082 individual orders, amounting to a total 26.204 million yuan.

Online selling Home Appliances, the brand is not the first home network. Currently there are two types of home appliances online sales platform, one manufacturer of home appliances in enterprises to open up the website online mall, but the brand one, to sell their products mainly, it is difficult to meet diverse customer needs, demonstrate the features much more than sales; second channel is the home appliance business to establish a comprehensive shopping site, is essentially a appliances channel business to the stores to sell goods from another place. Therefore, the appliance manufacturers looking for innovative e-commerce sales channels to bring the hard reality.

Brand marketing model home network extreme flat. Site with well-known home appliance brand manufacturers contracted to direct their products online. Consumers can register online and then submit the intention to buy products order, factory orders in the intention to submit within 24 hours after a successful contact with the consumer price of the specific issues identified, the purchase of household appliances by the manufacturer is responsible for distribution, installation and quality Paul.

Brand home director Xie Haibo Network project, told reporters that the current site has Haier, Skyworth and other contracted about 50 brands, in addition to State and U.S. manufacturers specifically for retail products business, in general all the products under the brand website all sales. Brand for the home network of profitable sales to the manufacturer according to the actual extraction of a certain proportion of service fee to be charged that senior members of general contributions to the website as the main profit point of different e-commerce sites for household electrical appliances.

Effect of charges according to actual sales, the profit model is essential to attract contract manufacturers. For the home appliance makers, and the National United States, large and medium business channels such as dealing with the need to pay a slotting allowance and many other costs, zero for the conflict here has not ended or been a real solution; network has always insisted on direct sales, pending home appliance manufacturers in the network The actual sales platform low extraction costs of services to appliance manufacturers can create more profits directly; the other hand, consumers paid for shopping online account directly into the factory headquarters, it will not take up and factory default funding. “We only charge a certain percentage of service charges”, Hai-Bo Xie told reporters.

, However, claimed home appliances retail network of direct sales of the times has come to be premature obviously. Appliance Network Marketing is still in its infancy, the first small percentage of the market size, brand home network, for example, sites run only more than 2600 million sales so far, and the National US-half of this year sales of up to 210 billion, compared be described as insignificant; secondly, how to attract more well-known manufacturers to enter, how to cultivate and attract more users, are the network household appliances must face the reality of direct challenge.

Practice, Gome, Suning Appliance retail channel represented companies have also been committed to the flattening of marketing channels, such as the constantly increasing cooperation with the manufacturers, improve the ratio of direct or customized products and so on.

In the household appliance manufacturers and retail outlets are trying to tap the profit point of the moment, have been repeatedly criticized in the relationship between the zero for the struggle, the brand at home direct sales network represents the network home appliance retail industry certainly gives it a kind of development and growth possible. For consumers, the more of a choice. So, why not try?

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About the Author

I am Frbiz Site writer, reports some information about pioneer avr w6100 , rowenta power glide.

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